If you aren’t sure if your website is letting you down or not, then there’s a chance that it is. If you want to do something about this, then the best thing you can do is pinpoint the reason why your website isn’t giving you the result you need, so you can make a change that benefits both you and your customers.
You’re Not Updating Your Content
A big reason why your site might be letting you down is if you aren’t updating your content. Nobody wants to visit a site where the last blog post was updated in 2012. At the very minimum, you should be trying to update your site with recent news about your company.
You should also be trying to keep your visitors engaged so that they keep coming back. If you’re not sure if your site is working as it should be, or if you’re not entirely happy with your CMS, then you should probably hire a web design service to take a look. When you do, you will find that they can overhaul your site for you, so you can get the best result out of your site overall.
There’s Not a Good Balance of Text
Another big sign that your site is letting you down is if you know that there is not a good balance of text and images. Your website is essentially like a display window in a shop. If it’s not visually appealing or if it’s far too text-heavy, then this is a big sign that you are already turning people away.
If you want to do something about this, then it’s wise to combine your design with some snappy graphics. You might also want to take steps to add some high-quality photographs of your premises so you can draw people in. Although this may sound basic, it really is the best way for you to get the result you need.
Visitors Can’t Find what they Need
Another big sign that your site is letting you down is if your visitors can’t find what it is they are looking for. If you want to help yourself, then you need to consider adding a toolbar to your site. This is the best way for you to help people navigate your site, and it also means that you can give people the support they need overall.
You should also be adding your content details to every page, as this means that people won’t miss out on things. Little things like this can make a major difference to your pages, and it also means that they can find whatever it is they want without error.
So, as you can see, your website could well be letting you down, but if you follow this guide, then you should find it easier to not only get what you need but also make sure that you are taking steps to create something really special. If you want to help yourself, then you also need to make sure you’re using a quality website design service to turn the issue around.
Article and permission to publish here provided as Contributed Content. Originally written for Supply Chain Game Changer and published on June 5, 2025.
Cover photo by Carlos Muza on Unsplash.